![]() It opens the AIM Today portal every time you log onto AIM. The perfectly sensible idea of turning AIM into a socialĪOL does make money with one of my least favorite user experiences on the Web. But in well over a decade, the company hasn’t really been able to take advantage of it. A typical teenager is chatting away on AIM, even as he or she trolls MySpace or Facebook for dates.ĪIM, in theory, may be AOL’s single most valuable asset. Still, in the United States, AIM continues to be the dominant instant-message system by far. ![]() Then it started integrating its instant message system in a column on the left margin of Gmail, and it is picking up some (Here is Google’s blog post on this.) Google’s standalone message system, Google Talk, has not been a big hit. Sign up for the Microsoft Advertising Insider newsletter to keep up with the latest insights, product news, tips and tricks, thought leadership, customer success stories, and resources.Now Gmail users can have instant-message conversations with users of AOL’s AIM system. You can use the Microsoft Advertising Feedback portal, in-product feedback, Twitter, or Instagram, and as always, contact Support. Your comments and feedback are integral to shape and improve our product. Together, we can build the next wave of the web in a way that benefits publishers, apps, online services, consumers, and advertisers. We’re also sitting down with advertisers to seek their input and help to shape the future of this experience. ![]() We recognise that each publisher, app, and online service has unique needs, depending on factors like the primary device their audience uses or how their users engage with content. We’re listening to feedback from our partners as we continue to learn and evolve our offerings. We’re excited about the conversations that are already underway with those who reached out to us seeking our technical leadership and strong advertising demand. We’re ready to engage to discuss chat experiences, whether they need both algorithmic organic results and ads monetisation or ads monetisation only. Whilst there’s much more to learn, and this journey is only beginning, Microsoft is committed to empowering everyone to thrive in this new era of search. Our ads for chat API can serve ads on chat platforms from Microsoft or other companies. Nobody knows their audience better than they do, so our API allows publishers, apps, and online services to choose the ad formats that they believe are optimal for their audience in a way that feels natural to their native experience. We’ve designed a solution that gives publishers, apps, and online services the flexibility to customise their experience with ads and create more economic value through their chat investments. As a result, Microsoft is in a unique position to explore how to integrate advertising into the chat flow in a way that’s helpful and natural. The new Bing was the first major, free, advertising-funded consumer service to incorporate advanced large language models in chat at an unprecedented scale. Ads for chat API: Putting partners in control Today, we’re pleased to announce an ads solution to help online services, apps, and publishers monetise chat, so they can innovate in their own engaging experiences. Whilst the industry-shifting power of generative AI is indisputable, it’s important to reflect on how its value gets distributed across the entire ecosystem.Īdvertising is a key business model to fuel innovation on a free and open web, and supporting other companies is core to our mission to empower people and organisations to achieve more. Since we launched the all-new AI-powered Bing back in February, we have received strong and positive product feedback as people have engaged in over a half a billion chats, helping Bing exceed 100 million daily active users.
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